Joel’s debut album, ‘Sgt Culpepper’, is an incredible modern soul album and the product of a two-year undertaking which saw him attract an array of respected
producers and musicians from the UK and beyond, a testament to the reputation he
had already built as a dynamic songwriter and performer among his contemporaries.
With executive production from Swindle (Ezra Collective, Mahalia), mastering from
Joker (Stormzy, Kojey Radical) and with co-productions that include the likes of
legendary pop producer Guy Chambers, Raf Rundell (The 2 Bears), Shawn Lee
(Saint Etienne, Kelis), and Tom Misch, Sgt Culpepper is a demonstration of the
power of community, mingling self-reflection with wider social commentary. The
record is split into four chapters: The Battle, which includes previous singles ‘W.A.R’
and ‘Return’, The Surrender, embodied by recent single ‘Poetic Justice’; The Love
and The Lesson.
Joel’s desire to forge a sense of collectivism was the lifeblood for ‘Sgt Culpepper’,
resulting in the diverse roster of talent attached to the project. As well as the
aforementioned names, the record includes production from the likes of British multi-instrumentalist Redinho, South London rapper and Roc Nation signee Kay Young, Linden Jay (Poppy Ajudha, Rejjie Snow), and Grammy-award winning songwriter Jimmy Hogarth.
“I’ve been inspired by how the UK jazz and Grime scene supports each other, it’s similar to what happens in the states. Collectives like Odd Future, Aftermath and the earliest being Motown. It’s soul’s turn to band together here, likeminded independent musicians working to support the scene and each other as a whole.”
Through charismatic storytelling, personal epiphanies, and the formation of a new
creative collective that underpins his craft, ‘Sgt Culpepper’ ushers in a new era for Joel as an artist.